About SMA
SMA (Smart Market Advert) brings Ghana's independent shops together in one marketplace, and gives every small business the tools to sell online and promote itself.
Our mission
Many small businesses sell through social media, messaging apps and word of mouth. They have great products, but building a website, keeping catalogues up to date and posting every day takes time they don’t have. Shoppers, meanwhile, find it hard to discover trustworthy sellers beyond the few they already know.
SMA exists to fix both sides. We give any business a professional online shop in minutes and help it reach customers on social media automatically. And we bring those shops together in one marketplace, so shoppers can discover them, compare products and order from several shops in one visit.
We are built in Ghana, for the way people here buy and sell: prices in cedis, orders confirmed by phone or WhatsApp, and payment made directly to the seller, by cash on delivery, mobile money or however the two of you agree.
How it works for shoppers
- 1
Discover
Browse new arrivals, flash sales and categories, or search across every shop. Each product shows the shop that sells it.
- 2
Order
Add items from any number of shops to one cart and send your order. Each shop receives its own order with your details.
- 3
Pay the shop and receive
The shop contacts you to confirm, then you pay it directly and arrange delivery or pickup. Track every order in your account.
How it works for sellers
- 1
Open your shop
Sign up, add your products and choose a design. Your shop gets its own web address and appears on the marketplace.
- 2
Get orders
Shoppers order from your shop or the marketplace. You're notified straight away and manage everything from your dashboard.
- 3
Grow
Post your products to your social channels automatically, with AI help writing captions, and run flash sales to bring in customers.
Why you can shop with confidence
Verified shops
Shops with the verified badge have had their identity and business details checked by our team.
Reviews from real buyers
Only customers whose order a shop confirmed can review a product, so every review comes from a verified buyer.
No money held in the middle
You pay the shop directly, when and how you agree. SMA never asks you to pay us for a product.
Clear rules, enforced
Every shop agrees to our seller terms and prohibited items policy. We review every report and suspend shops that break the rules.
Your details stay private
Your contact details go only to the shops you order from. We never sell personal data.
Fair prices, set by shops
Compare products across shops and catch time-limited flash sales.
Read our safety tips, returns policy, terms of use and privacy policy.
Who we are
SMA is operated by Rovid, Ghana. We build tools that help local businesses sell more and shoppers buy with confidence.
Talk to us
Questions, feedback or partnership ideas? Contact us, or visit the help centre.
Have something to sell?
Open your shop for free and start taking orders today.